With nearly 270 years of experience in the design and manufacture of high performance handling and lifting equipment, the J D Neuhaus company has updated their ‘logo and slogan’ to a design which more closely represents their latest products, including new developments, designed for applications in some of the toughest markets and environments.

For many years the logo slogan of ‘powered by air’ was fully appropriate for their full range of hoists, cranes and winches. More recently, however, the introduction of hydraulically powered products has been predominant, suitable for the operating conditions in heavy engineering markets such as shipbuilding, mining, tunnelling and oil and gas exploration which all have their own unique requirements. To do justice to these developments, the logo slogan has been updated to ‘engineered for extremes’, which the company feel is more representative of their current product performance and developments. The new logo also incorporates a modern typeface which is more powerful and vibrant, reflecting the changes in the markets served.

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