A star, a turbine, a drill bit, a windmill. Many possible associations may arise from the new logo which will adorn the group’s installations and buildings after the name change from StatoilHydro to Statoil on 1 November 2009.

“This is a star, a lodestar for a company which aims to be a pathfinder in oil, gas and other energy forms,” says StatoilHydro employees who have seen the logo before its release.

The symbol has actually also been created on the basis of the Nordic starry sky, which in generations has served as a guide for people who seek to cross new borders.

The star symbolises the ambition of further pioneer efforts on the Norwegian continental shelf and internationally, and of finding and creating more efficient energy.

The logo, or brand, is designed in the magenta colour, which is a mixture of red and purple. A lodestar should be strong and bright, and it was therefore a natural choice to use a forceful colour for the group’s new symbol.

Furthermore, this means that the company stands strongly out from its competitors.

The new visual expression, which has been developed in cooperation with Scandinavian Design Group (SDG), is implemented due to the need for a renewal of the corporate profile. The group has great growth ambitions internationally, and wanted a distinct visual identity which could work as a driving force in this process.

The name will be decided on the company’s Annual General Meeting on 19 May. The legal date for changing the name from StatoilHydro to Statoil is 1 November this year.

Tags: StatoilHydro