The North America and Latin America marketing team for CGG GeoSoftware has earned first place in the Qualitative and Quantitative Market Research category of an annual marketing research award bestowed by the Business Marketing Association (BMA) of Houston. This is the first time CGG has entered the association’s annual Lantern Awards competition.
The marketing team created a survey to gain a greater understanding of its target audience under the geological and geophysical umbrella - geologists, geophysicists, petrophysicists, reservoir engineers and completions engineers. An initial telephone invitation encouraged prospective clients to participate in a comprehensive and highly confidential research study on G&G software and services. Respondents received a complimentary summary of the results in an analyzed report.