Lloyd’s Register (LR) has unveiled a refreshed brand identity, with the introduction of a new logo that celebrates the culture of innovation built over the company’s 253-year history.

LR has undergone significant change and growth over recent years, having grown to a £1 billion-turnover service provider with over 9,000 employees worldwide and undertaken the acquisitions of ODS, Human Engineering, ModuSpec, Scandpower and West Engineering. The group has also restructured to create the Lloyd’s Register Foundation as the organisation’s parent entity, invested in technology leadership through its global technology centres, diversified its services further into energy and rail, and expanded its management systems business, LRQA. In September 2013, it announced a significant investment in Senergy, an integrated energy services company.

Richard Sadler, LR Group CEO laid out the reasons for the change: “We wanted to refresh our brand identity to reflect these changes to the market, our clients and all our stakeholders – with a logo that works in the digital age.”

Tags: Lloyd's Register