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New Appointments for Navico to Drive Growth of Simrad Brand


Published Sep 5, 2016
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Nicolas Quéru has been appointed to lead Navico’s Commercial Marine Division worldwide to take forward the marine electronics group’s continuing strategy for growth. Quéru has been made EVP Managing Director with immediate effect following his promotion from Vice President, Commercial Marine EMEA. He succeeds Jose Herrero.

A French Native residing in Oslo (Norway), Quéru, has extensive experience in international business management, including over eight years in management consulting at Oliver Wyman and Bain & Company leading assignments in strategic planning, customer loyalty, distribution strategy and sales excellence.

“Nicolas has successfully established and developed the EMEA business, with a competent team, a clear growth strategy and solid sales momentum,” says Leif Ottosson, CEO Navico. “We would like to place on record our thanks to Jose for his contribution to the group and wish him well for the future. Nicolas is a worthy successor who will drive the company’s very focused strategy targeting retrofit and newbuilding, predominantly in the light commercial marine sector, where our portfolio of integrated solutions has become highly competitive.”

“I am delighted to take up this role at a time when Navico’s Commercial Division is intensifying efforts to demonstrate its track record and Simrad branded solutions to ship-owners and managers, and galvanising the network of partner dealers and distributors,” says Quéru. “I’m also looking forward to continuing to support Leif in driving the ambitious M&A agenda that will take Navico’s Commercial Division and the Simrad brand to a world leading position in commercial marine.”

Alongside Nicolas Quéru, Stephen Davis, has been appointed Simrad Global Brand Director within Navico’s marketing team. Davis will be helping to develop the Simrad brand in both leisure and commercial markets. He will be working alongside the Product Management teams and regional Sales & Marketing groups on a worldwide basis.

“I’m very excited to be working on such a great range of products produced by the Simrad brand both in the recreation and commercial sides of the business,” says Davis. He adds, “There is so much that can be offered to customers across both sectors including high tech digital integration in the marine industry that will change the way we think about marine technology for a long time to come.”

Davis’s marketing background spans several different industry verticals, from packaged consumer goods to on-line travel. Prior to Simrad, Davis’s most recent position was with American Airlines, where he led global marketing strategy, based in the UK and the US.

Tags: Novice, Simrad




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