The chief executive officer of Proserv called for the industry to make dynamic changes to the way it acts and behaves.
Speaking at Offshore Europe, David Lamont said the North Sea has many years of profitable life ahead if the sector urgently adopts more collaborative and efficient business practices.
He said: “We must embrace and rekindle the pioneering spirit that made the North Sea great in the past to ensure the North Sea industry doesn’t fade out prematurely, but really flourishes in its latter years.
“Despite talk in recent years of the urgent need to act and collaborate, even before the oil price crash, the industry as a whole still has a long way to go. Everyone knows what needs to be done but the inertia in the industry is of great concern. The time is now to put a stop to this and make dynamic changes to the way we act and behave. Changing our approach to how we think and do business will see the industry thrive, rather than simply survive.”